visualizing dreams: branding a special masterclass
It has been at least 8 years ago, since i met two amazing guys called katzi and hermann. The first thing katzi asked me was "what is you dream?" and the 2nd questions was "what would you do if money was no object or if i gave you 1.000.000€?"
"CRAZY" - I thought in the beginning - until I realized that this guys had a grand vision. Coming from completely different backgrounds they quit their jobs to help other people to realize their dreams. Sounds a little esoteric in the beginning but if you dig deeper, listen closely and watch them do their thing, you realize that they mastered a combination of coaching, connecting the right people with each other (out of a great network) and think outside the box with great optimism.
Over the last decade they helped all sorts of people to reach their goals and live their dreams. No matter if it was a young guy who wanted to be a pro ice hockey player and made it, a group of architects that in the end built the most sustainable house on this very globe or all the start ups they work with and all the events (like TEDxPannonia) they initiate and host. All the time they stayed very much behind the curtains.
I am happy to see that they finally will share their insights and knowledge in an online masterclass soon. And I am even more happy that they asked for my branding help. So what I did over the last days is to research and find out how people see this very abstract word "dream". Out of the findings, interviews and descriptions 3 visuals (and many more to come) were born and visualized together with FORM + COLOR. Built upon these dream-visuals we will come up with the design for the whole masterclass. So more things to come but definitely worth a half baked post.