project update no. 1 / 2018

For the last couple of weeks, it was a little hard to come up with posts that shine some light on recent projects. On the one hand, because together with a great team I was super busy with a big production that will see the light of day soon and on the other hand because recently a lot of my clients need help with positioning and strategic things. which is always hard to write about. furthermore the two vinyl covers I have been working on need to be released first.

two things I finished though and I can show off to a certain degree:

1. a little rebranding for a local online platform called dorfzeitung.
with around 10.000 readers a month they write about local news, events, art, and culture.
to work with the rooster as their key visual was fun and challenging at the same time.

2. rückenwind.coop is an initiative that sets out to rethink the term of coops ("genossenschaften") to provide an alternative for young founders instead of the old shareholder value models. The idea is to avoid the enrichment of individual investors and individuals but that many should benefit from economics.

The task was to come up with a branding that is simple, metaphoric and bold.