ongoing partnerships: the future of design work explained on the basis of a project.

I skipped the last post because I wanted to write about a specific event that is happening this week: WOMANDAY (4th of October). This very day is initiated by my dear client WOMAN - Austrias biggest women’s magazine. Every 6 months they organize one day with hundreds of commercial partner (fashion, beauty etc.) around the country, to get amazing deals to their readers. So on one day you can download and use over 70 vouchers and save up to 30% in the partner stores. Pretty amazing if you know about it.

Why am I writing about this? Because this whole event is a big branded spiel! It comes in a whole bunch of different layers: the partner stores need branded point of sale goods, the event itself needs to be advertised but is very fact based, and this year the day comes with the invention of an online experience – a new loyalty app – as well.

So it is a pretty big package all of a sudden and ever since tobias an I did the new image campaign for WOMAN we get brought on board for exactly those branded communication packages. A lot of them don’t need a “crazy-creative-idea-driven-image-campaign” but careful branding treatment, good visuals and intelligent copy.

This is a very good example of – what I believe is one route of the future of working for designers, creatives and agencies – project-based-but-ongoing-collaborations with clients. Even if WOMAN has an in house design team, at times they need external help. So it comes down to a hand full of (bigger and smaller) projects with a client that becomes your partner in crime. No strings attached, no ongoing agency contract but trust in the fact, that good partnerships are long term ventures.

All the Austrian boys and girls: check out the app, get your vouchers online or offline (in the last issue of WOMAN) and jump into a crazy day of shopping.