new case study online: better b good

Since I am prepping next weeks workshop about branding at the designforum Vienna, I worked through some cases of the last couple of years. I came across a project of mine that got executed in 2015: better b good. A fair trade fashion brand we completely rebranded and repositioned. Read about it and have a look at some pics here.

Unfortunately, the two founders decided to end the venture late 2017 after more than 5 years in business due to amazing job offers. I am very sad about it and I am truly thinking about taking over the rest of the stock to breath in some new life to this amazing brand and products.